Hearing Aids

Hearing aids are devices that fit onto or into the ear canal and aim to make sound louder, in turn, improving one's hearing ability. We offer a range of state-of-the-art hearing aids from a wide variety of manufacturers and at various technology levels. The hearing aids are affordable and offered at competitive prices. Hearing aid selections are client-specific and involve an in-depth consideration of each patient's needs. The different hearing aid features; such as volume control, directional microphones and different listening programmes help to improve one's ability to hear in different environments. To assist in the hearing aid selection process, hearing aids come with a 30 day trial period to let you experience better hearing. Rest assured, our audiologists will take the time and care necessary to provide a proper fitting, suited to your individual lifestyle.

Available Options

There are three main types of hearing aid styles:

Receiver in the canal (RIC) hearing aids:

These hearing aids are the most popular style. On RIC devices, the actual instrument fits neatly behind the ear with the receiver component sitting in the ear canal. These devices are small, compact and take a range of different battery sizes.

Behind the ear (BTE) hearing aids:

These hearing aids differ from RICS in that, although the device sits neatly behind the ear, all of the electronics are enclosed in the instrument itself. Onto the device, links a tube; which enters, and relays sound into the ear canal.

In the ear hearing aid (ITE/custom devices):

As these devices are custom-made for a person, they are the smallest of the three styles and sit neatly in the ear canal. Consequently the are generally perceived as being the most aesthetically pleasing. However, the smaller size does often result in other factors being compromised.

Bone anchored (BAHA) hearing aids:

This style of hearing aid is least commonly used. This type of device sits on the outside of the head and is only considered when conventional aids are not an option. There are surgical and non-surgical options associated with this type of aid.

Some of the brands we offer:

Highly sophisticated electronic device fitted to help those that suffer from a hearing loss.
High quality hearing aids that offer more opportunities for personalisation than ever before.
A special hearing aid aimed to give you true-to-life sound, WIDEX DREAM does exactly that.
UNITRON hearing aids - The world's smallest, most flexible rechargeable hearing aid is here.
Unmatched ability to hear speech in noisy situations and the most options to connect to your favorite devices
A leading manufacturer of innovative medical devices for the treatment of various degrees of hearing loss
Connect directly to your iPhone, iPad, iPod touch and Apple Watch via the TruLink Hearing Control app
Connect directly to your iPhone, iPad, iPod touch and Apple Watch via the TruLink Hearing Control app


A hearing aid is a small electronic device that you wear in or behind your ear. It makes some sounds louder so that a person with hearing loss can listen, communicate, and participate more fully in daily activities. A hearing aid can help people hear more in both quiet and noisy situations. However, only about one out of five people who would benefit from a hearing aid actually uses one.

A hearing aid has three basic parts: a microphone, amplifier, and speaker. The hearing aid receives sound through a microphone, which converts the sound waves to electrical signals and sends them to an amplifier. The amplifier increases the power of the signals and then sends them to the ear through a speaker.

Hearing aids are primarily useful in improving the hearing and speech comprehension of people who have hearing loss that results from damage to the small sensory cells in the inner ear, called hair cells. This type of hearing loss is called sensorineural hearing loss. The damage can occur as a result of disease, aging, or injury from noise or certain medicines.

A hearing aid magnifies sound vibrations entering the ear. Surviving hair cells detect the larger vibrations and convert them into neural signals that are passed along to the brain. The greater the damage to a person’s hair cells, the more severe the hearing loss, and the greater the hearing aid amplification needed to make up the difference. However, there are practical limits to the amount of amplification a hearing aid can provide. In addition, if the inner ear is too damaged, even large vibrations will not be converted into neural signals. In this situation, a hearing aid would be ineffective. 

The hearing aid that will work best for you depends on the kind and severity of your hearing loss. If you have a hearing loss in both of your ears, two hearing aids are generally recommended because two aids provide a more natural signal to the brain. Hearing in both ears also will help you understand speech and locate where the sound is coming from.

You and your audiologist should select a hearing aid that best suits your needs and lifestyle. Price is also a key consideration. Similar to other equipment purchases, style and features affect cost. However, don’t use price alone to determine the best hearing aid for you. Just because one hearing aid is more expensive than another does not necessarily mean that it will better suit your needs.

A hearing aid will not restore your normal hearing. With practice, however, a hearing aid will increase your awareness of sounds and their sources. You will want to wear your hearing aid regularly, so select one that is convenient and easy for you to use. Other features to consider include parts or services covered by the warranty, estimated schedule and costs for maintenance and repair, options and upgrade opportunities, and the hearing aid company’s reputation for quality and customer service.

Hearing aids work differently depending on the electronics used. The two main types of electronics are analog and digital.

Analog aids convert sound waves into electrical signals, which are amplified. Analog/adjustable hearing aids are custom built to meet the needs of each user. The aid is programmed by the manufacturer according to the specifications recommended by your audiologist. Analog/programmable hearing aids have more than one program or setting. An audiologist can program the aid using a computer, and you can change the program for different listening environments—from a small, quiet room to a crowded restaurant to large, open areas, such as a theater or stadium. Analog/programmable circuitry can be used in all types of hearing aids. Analog aids usually are less expensive than digital aids.

Digital aids convert sound waves into numerical codes, similar to the binary code of a computer, before amplifying them. Because the code also includes information about a sound’s pitch or loudness, the aid can be specially programmed to amplify some frequencies more than others. Digital circuitry gives an audiologist more flexibility in adjusting the aid to a user’s needs and to certain listening environments. These aids also can be programmed to focus on sounds coming from a specific direction. Digital circuitry can be used in all types of hearing aids.

If you think you might have hearing loss and could benefit from a hearing aid, visit your physician, who may refer you to an otolaryngologist or audiologist. An otolaryngologist is a physician who specializes in ear, nose, and throat disorders and will investigate the cause of the hearing loss. An audiologist is a hearing health professional who identifies and measures hearing loss and will perform a hearing test to assess the type and degree of loss.

Adjusting programs and volume on your hearing aid is optional. Hearing aids take time and patience to use successfully. Wearing your aids regularly will help you adjust to them.

Become familiar with your hearing aid’s features. With your audiologist present, practice putting in and taking out the aid, cleaning it, identifying right and left aids, and replacing the batteries. Ask how to test it in listening environments where you have problems with hearing. Learn to adjust the aid’s volume and to program it for sounds that are too loud or too soft. Work with your audiologist until you are comfortable and satisfied.

Proper maintenance and care will extend the life of your hearing aid. Make it a habit to:

  • Keep hearing aids away from heat and moisture.
  • Clean hearing aids as instructed. Earwax and ear drainage can damage a hearing aid.
  • Avoid using hairspray or other hair care products while wearing hearing aids.
  • Turn off hearing aids when they are not in use.
  • Replace dead batteries immediately.
  • Keep replacement batteries and small aids away from children and pets.

Hearing aids are generally covered by medical aids in South Africa, although benefits differ depending on the benefit level you are prescribed to. The initial hearing test is usually covered by most medical aids with “day-to-day” benefits. Hearing aids are often covered from a separate “appliances” fund, whilst others use the benefit from the savings fund. It is best to contact your audiologist to explain the procedure with your medical aid.


Make a booking today so one of our specialists can attend to your hearing concerns as soon as possible.